Stylists will learn how to conduct a custom French Blow Dry using classic technique featuring Phyto Styling Products

The French Blow Dry, or “Le Brushing” Technique is used worldwide to achieve a long lasting, voluminous look to compliment each clients’ natural beauty.

PHYTO PARIS founder Patrick Alès spent years learning about the way hair naturally grows. 

Instead of forcing the hair to curl in an unnatural direction, Mr. Alès started experimenting with a technique of drying the hair section by section. Simultaneously shaping it with a round brush – Mr. Alès essentially pioneered a styling innovation: The Blow Dry. 

In 1966, Mr. Alès patented his French blow dry technique and called it “Le Brushing”. This has now become the industry standard for a salon blow out. 

“It was purely mechanical— I worked out the way the hair naturally grows and falls, so I went with the movement of the hair from the roots rather than against it” – Patrick Alès 

Midway Star Salon Services is proud to bring you this and many other Educational opportunities.